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the event

“The best opportunity to meet the digital
startup ecosystem in Brazil.”

The annual 21212 Demo Day offers a chance to meet the entrepreneurs who are driving the culture of growth and innovation in Brazil and experience Rio de Janeiro's growing footprint as an important tech hub of the world. The underlying value of Demo Day is the ability to drive both economic growth and to cultivate an entrepreneurial environment among the local community.

The hottest 21212 companies pitch to a sold-out audience of international investors, industry analysts and the media community. Demo Day also features keynote speakers and panels from some of the most important players in the startup ecosystem, creating a legacy for Rio de Janeiro, and most importantly, Brazil.


Gustavo Franco

Gustavo H. B. Franco holds a Bachelor and a Master degree in Economics from PUC in Rio de Janeiro and a Ph.D (1986) from Harvard University. He is currently chief strategist at Rio Bravo and president of Millennium Institute. Formerly, he was president of the Central Bank of Brazil, director of the Central Bank’s International Area, and Assistant Secretary of Economic Policy at the Ministry of Finance between 1993 and 1999. Franco is part of several advisory boards and administrations and writes regularly for newspapers and magazines. He has been a professor in the Economics’ Department at PUC since 1986. The economist has published 14 books and over a hundred articles in academic journals.


Talk with Órama

Talk with WeDemand


A discussion of the Brazilian Talent Ecosystem


  • 13:30Registration
  • 14:30Doors Open
  • 14:45Welcome By 21212
  • 15:10Presentation by Gustavo Franco
  • 15:35Talk with ÓRAMA
  • 16:00Startup Pitches (part 1)
  • 16:30Break
  • 17:10Panel: A discussion of the Brazilian Talent Ecosystem
  • 17:45Talk with WE DEMAND
  • 17:55Startup Pitches (part 2)
  • 18:40Networking | Meet the Companies


Espaço Tom Jobim
Rua Jardim Botânico, 1008, Jardim Botânico

How to get there:
The Espaço Tom Jobim has a parking facility for guests who prefer to go by car. Note that parking is limited, and due to the limited number of spots, it is important to arrive early. Another option is to park your car in Joquei Club, a paid lot near Espaço Tom Jobim. Therefore, we recommend everyone to go by taxi to avoid missing the event.


gold sponsors

silver sponsor


How to join the event?


21212 Demo Day is an invitation-only event that brings together important players of the Latin American and US digital scene. To watch via livestream or get an invitation, register on our waiting list.

register on our waiting list


Our sponsorship opportunities are designed to introduce you to the main players of the digital industry; before, during and after the event.

register to receive more information

ABOUT 21212

“Building Brazil’s Digital Future”

21212 Digital Accelerator is a mentorship-driven, seed stage accelerator program located in Rio de Janeiro (21) and New York (212). Founded in 2011 by an elite team of American and Brazilian entrepreneurs and executives, 21212 has become the main platform to launch and scale successful companies in the exploding digital market in Brazil.
Read more about 21212 here

21212 Demo Day is an event brought by 21212 Digital Accelerator.